These days people spend more and more time on social networks like Facebook. The importance of a virtual life is higher than ever before, for some it's even like a real, second life. To find out, how important this virtual life really is, we created worlds first social media game where you gamble it.

Would you risk the deletion of your Facebook account for a chance to win a trip to Russia? That's the idea behind Russian Facebook Roulette, a concept campaign for a Russian vodka brand we developed at Miami Ad School Europe.

Credits:
CD: Niklas Frings-Rupp, Miami Ad School Europe
Team: Ilya Malyanov (AD), Christian Feist (CW)

› 2011 Cannes Future Lions // Finalist
› 2012 ADC Germany // Bronze

Although it's just a student concept, it quickly traveled across the web and started a big discussion across all social media platforms. The video got 170 000 + views within the first three weeks on youtube and vimeo and was covered on over 200 blogs, such as mashable, psfk, blogilvy, agency-spy and many others.